eCommerce and Digital Marketing News

List of Best Affiliate Marketing Networks in USA


Affiliate marketing is one of the means to promote and sell products. though it is old strategy but still it is one of the most effective Channel of Marketing. Success and failure of campaign can be easily traceable.

Affiliate marketing operates by unfurling the burdens of product marketing and creation among partakers. It operates to influence the capabilities of a variety of people for a more effective marketing approach while delivering contributors with an allocation of the profit. There are 3 types of different partakers involved- 

  1. Seller & product creators or Merchant
  2. The affiliate or Publisher
  3. The consumer

Let’s explore the mutual relationship between these three partakers to guarantee affiliate marketing is a success.

1. Seller & Product Creators

The seller is a trader, merchandiser, product creator, or vendor with a product to market. However, a product can be a physical object or service like household goods and guitar tutorials respectively. As the seller or the brand, they do not require to directly engage in marketing, though they can also be the advertiser and share revenue with the affiliates.

2. The affiliate or publisher

The affiliate, also known as a publisher, can be either an individual or group or a company that sells the seller’s product in an attractive way to conceivable consumers. A portion of the revenue is paid to the affiliate when the consumer purchases the product.

However, affiliates usually have a very targeted audience to whom they sell, normally sticking to that audience’s interests. It enables affiliates to determine a niche or personal brand that will lure consumers who are most likely to participate in the promotion.

3. The Consumer

Irrespective of whether the consumer understands it or not, they are the backbone of affiliate marketing. Affiliates broadcast these products on social media, blogs, and websites.

When consumers purchase the product, the seller and the affiliate split the profits. However, sometimes the affiliate prefers to be transparent with the consumer by announcing that they are getting compensated for the purchases they make. In other cases, the consumer may be oblivious to the affiliate marketing infrastructure after their purchase.

In either case, they will seldom pay more than retail for a product bought via affiliate marketing; the affiliate shares in the profit. In the event of a successful transaction, the consumer will receive their product as normal, undisturbed by the affiliate marketing system that they are a part of.

Affiliate marketers are paid in what ways?

The affiliate may get paid in the following ways:- 

1. Pay per sale

This is the traditional affiliate marketing structure. Merchants pay affiliates a percentage of sales after a consumer purchase a product because of the affiliate’s marketing strategies. 

2. Pay per lead

A pay-per-lead affiliate program pays affiliates based on the transformation of leads. They must convince the consumer to visit the merchant’s website and finish the needed action, like filling out a contact form, signing up for a trial, signing up for a newsletter, or downloading software.

3. Pay per click

With this program, affiliates are compensated for driving consumers from their marketing networks to the merchant’s website. In other words, the affiliate must lure the consumer to the extent that they will shift from the affiliate’s site to the merchant’s site. The affiliate will be compensated based on the increased traffic. 

Advantages of Being an Affiliate Marketer

There are various reasons to be an affiliate marketer. Read the following-

1. Passive Income

Affiliate marketing allows you to make money while you sleep, unlike regular jobs that require you to be at work to make money. Investing an initial amount of time in a campaign will yield steady returns over the subsequent days and weeks when consumers purchase the product. Your work is rewarded even after it has been completed. 

2. No customer support

It is the responsibility of individual sellers and companies to make sure their consumers are satisfied with the products or services they have purchased. Fortunately, with the affiliate marketing structure, you won’t have to worry about customer support or satisfaction. Affiliate marketers are responsible for connecting the seller with the consumer. Any consumer complaints are handled by the seller after you earn your payment from the purchase.

3. Work from home

Affiliate marketing is a great option for those who hate going to the office. As an affiliate, you will be able to run campaigns and earn income from products that sellers create from the comfort of your own home.

4. Cost-effective

Businesses require startup costs and a cash flow to finance their products. Nevertheless, affiliate marketing can be done at a low cost, which means you can start quickly. It does not require the creation of a product or affiliate program fees. 

5. Convenient & flexible

As a freelancer, you can set your own goals, direct your path as you see fit, select the products that interest you, and even determine the time you work. As a result, you can either diversify your portfolio or focus on simple campaigns if you want.

6. Performance-based rewards

In other jobs, you could work 80 hours a week and earn the same salary. However, affiliate marketing is 100% performance-based. The payoff is equal to your efforts. Writing engaging campaigns and improving your review skills will directly improve your revenue.

7. Do not underestimate the power of SEO

If you do SEO right, you can get a lot of organic traffic from search engines. Nowadays, it’s about making your website more user-friendly. Individuals naturally explore the internet for information. Because of this, you need to learn on-page SEO, keyword research, and link building so that you are the information source they find first. 

Types of Affiliate Marketing Channels

There are various kinds of affiliate marketing channels with their uniqueness. The list is the following:

1. Influencers

Influencers are individuals who have the power to influence the buying decisions of an extensive part of society. Affiliate marketing is a great way for them to benefit. Social media posts, blogs, and other interactions with their followers make it easy for them to direct consumers to the seller’s products. A proportion of the profits are then shared with the influencers.

2. Bloggers

Blogs are excellent at increasing conversions since they rank organically in search engine queries. By reviewing the product, the blogger convinces readers to visit the seller’s website, which is ultimately beneficial for both parties.

3. Paid search focused microsites

Microsites can also generate a lot of income if they are properly developed and monetized. Search engines or partner sites advertise these sites. Microsites are separate from the main website. Microsites increase conversions by providing more targeted, relevant content via their straightforward call to action.

4. Email lists

Although it has an older history, email marketing is still a feasible source of affiliate marketing income. Email lists are an effective tool that affiliates can use to promote sellers’ products. You can earn commissions through email newsletters that include links to products. You can also build an email list over time to earn commissions. As part of their different campaigns, they collect emails, then send emails about the products they are promoting.

5. Large media websites

The goal of these sites is to create a large audience of millions of individuals at all times by generating a lot of traffic. With banner ads and contextual affiliate links, these websites promote products to their massive audience. With this method, the seller and affiliate receive excellent exposure and conversion rates, resulting in top-notch revenue.

How to Become a Successful Affiliate Marketer?

1. Develop a connection

A connection allows you to customize your affiliate campaigns for that niche, increasing conversions.

2. Make it personal

Your campaigns should focus on truly valuable products that consumers will appreciate, so make sure that you select products based on your beliefs. As a result, you’ll end up with an impressive conversion rate while simultaneously establishing the trustworthiness of your brand.

3. Start reviewing products & services

Review products and services related to your niche. Utilizing your relationship with your audience and your stance as a credible expert, you should and tell your readers how they can benefit from purchasing the product or service you are promoting.

4. Use several sources

You should test a variety of marketing strategies to find out which ones your audience responds to the most. You should do this frequently.

5. Choose campaigns with care

It doesn’t matter how good your marketing skills are, you’ll make less money with a bad product than with a valuable one. Make sure your product is in demand first. Research the seller carefully before partnering up.

6. Stay on top of trends

Affiliate marketing is extremely competitive. To remain competitive, you’ll have to stay on top of any new trends.

Top Affiliate Marketing Trends?

1. Enhanced affiliate reporting and attribution

Thanks to affiliate platforms’ new attribution models and reporting capabilities, you can see how your marketing tactics work across channels and campaigns.

2. Niche influencers are becoming more targeted

Influencers can monetize their hyper-focused niche for affiliate marketing success by using long-tail keywords and searching for products and services that consumers want.

3. The GDPR changes the way personal data is collected

Now affiliated have to take permission before collecting individuals’ details due to the General Data Protection Regulation.

4. Affiliate marketers are becoming smarter

Affiliate partners can become reliant on merchants who receive a great deal of revenue from the affiliate channel.

How should you approach affiliate marketing?

Following are a few tips on strategies for affiliate marketing: 

  1. Recommend only products you are extremely familiar with.
  2. Sell products from multiple merchants.
  3. Keep testing and optimizing your conversion rates.
  4. Pay attention to your affiliate traffic sources.

Affiliate marketing is an excellent way to maximize income by focusing on performance-based income options. Working in pair with a seller, a dedicated affiliate marketer will be able to generate a stagnant income from the comfort of their house without stressing about building their product or service.

Even though affiliate marketing depends on an individual’s skills, it can seem to be a very efficacious way to meet earnings goals, whether as a primary career or a profitable part-time job.

Affiliate Marketing Networks in USA

Affiliate marketing means encouraging the publishers to display your brands and products on their blog or website and link back to your website. if any traffic comes from the publisher site to your site and purchase any product, certain percentage of product revenue would be pass onto the publisher that means you are not paying anything for traffic but for actual sale.

Some of the retailers have their own affiliate networks and mange the publishers whereas others work with various affiliate networks. Here are the top Affiliate Networks in the USA.

Affiliate Marketing Networks in USA for the year 2022

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List of Best eCommerce Platforms

Best eCommerce Platforms in 2022 [ Complete guide]


What is eCommerce Platform?

It is base software application which allow to do online business operation and manage eCommerce website, digital marketing, Orders management, Delivery and Other Operations

What to Consider When Choosing Your Ecommerce Platform?

Even though you might be drawn towards an attractively affordable plan that fulfils some of your benchmarks, it’s necessary to do some analysis before you engage. You can change hosts at any time, but relocating your site can be an annoyance for you and your clients. Read the following to enlighten yourself.


Your e-commerce site could cost anywhere from $10 to $10,000. Although e-commerce hosts offer competitive packages, you need to understand what you’re getting before deciding whether or not they are cost-effective. However, spending more doesn’t always offer you the best experience.

However, picking the most reasonable option will often leave you scrutinizing add-on credentials from somewhere else. Piecing together payments from different sources is usually the most costly way to go. Decide on your budget before choosing an e-commerce host:

  • Web design
  • Programming & functionality
  • Security
  • Monthly hosting
  • Maintenance
  • Licensing
  • Custom app creation

The cost of standalone web hosting will have to be compared with other providers. However, if you look at all-in-one hosts, you can often find packages that include all of these features and remain within your budget.

Target Audience

If you want a massive and engaged audience, advertising to social media users is essential, so you should check out the marketing features offered by a platform. Do you know that Facebook alone puffs more than 2.7 billion active monthly users? 

You can market to customers directly in their news feeds or main accounts with BigCommerce’s Facebook and Instagram integrations. You can even sell directly to users on Facebook, Instagram, and Buyable Pins without them leaving their platforms.

Number of products you have

Possibly you deliver a wide variety of physical products, or maybe a substantial number of variations for your main product line.

If you plan to grow your business or have a large catalog, selecting a platform with low SKU limits restricts your upside of business.

Room for growth

It’s crucial to view a web host that can expand with you. It’s a wise idea to select the ideal web host off the bat so that you can introduce yourself to them as you climb up.

Are you expecting a lot of traffic to your site? However, when you’re first starting, you might not need a high-traffic host. Although, if you focus on growth, your e-commerce business can scale quickly. 

Can your host handle traffic demands both now and in the future? What would happen if your promotion or campaign went viral? Your hosting infrastructure must be flexible enough to handle traffic overflows without slamming your site.

For sites that generate a lot of traffic, cloud hosting is a great option. Your site’s growth capabilities are virtually unlimited due to a network of servers that handle the hosting needs.

Type of customer service available

Every day, you work within an e-commerce solution. When that happens, it’s nice to know you’ll be able to talk to someone in person or get an email or phone support.

When you need support, it can be hard – or practically impossible – to call in and get it when you need it. However, personalized customer support is something every single customer is entitled to.

List of the Best eCommerce platforms in 2022

eCommerce Platforms 2022

If you find the information useful. please leave your comments and let me know your thoughts.

You might like SEO Marketing trends 2022

SEO Marketing Trends in 2022 [ Expert Opinion ]


What is SEO?

SEO full form is search engines optimization. it is process through which enhancing the quality and quantity of the traffic comes to a website via search engines like google and Bing. The main focus of SEO is driving unpaid traffic or organic traffic rather than paid traffic and direct traffic.

SEO Marketing Algorithms

SEO Industry is very volatile in nature and various search engines are updating their algorithms every quarter to stay updated to protect customer privacy and provide best customer experience. you should be top of all these things to making sure you maintain rankings or improve them.

SEO Marketing Trends

As you are aware, SEO is the one of the most effective means to driving traffic to your website and attracting potential customer. In this article, I’ll show some light on Search Engine Optimization ( SEO ) marketing trends 2022 using the below info-graphic.

SEO Marketing Trends 2022

Know how Covid19 positively impacted the eCommerce industry


The first impression coronavirus made
throughout the world was in the month of January 2020 and seven months down the
line, it has impacted more than 180 countries in the world. With millions
impacted and more than 600000 dead, Coronavirus has turned everyone’s life
upside down. Not only on the medical front, Coronavirus has brought in
unprecedented challenges for businesses in every niche. While markets in some
countries opened up, they remained close throughout the world to stop the

But amidst these dark clouds, eCommerce
emerged as the only silver lining. Due to coronavirus, businesses were forced
to shut any physical connections were cut off. This forced businesses to
accelerate their digitization initiatives and bring their eCommerce market into
front. In this article, we will discuss how Coronavirus has helped eCommerce

People turning to eCommerce to buy products

Coronavirus has created a time when people
hardly want to come out to shop. It has drastically changed the shopping habits
of people. From smaller products to clothing and daily products, people are
moving to websites that sell because they are afraid to go to any store. As per
a study conducted by Morning Consult, around 24% consumers in US don’t feel
comfortable to go to a shopping mall for the next six months.

This is why the ecommerce industry saw
stupendous rise. While the page views grew by 75%, order counts went up by 57%.
If we compare the same statistics before the pandemic, there was 11% growth in
page views and 2% growth in order counts in January. The same stats were 15%
and 6% respectively in February. These statistics show that it is the perfect
time to start as an ecommerce sector.

Retailers moving online

People have adopted social distancing
completely and due to that retailers are feeling the most heat. There has been
a drastic drop in people going to buy products from retailers. This means that
people are buying and stocking up online. Therefore, retailers are also moving
up online to sell products. by digitizing, they are also able to reach new
customers apart from their traditional loyal customer base. As situation
improves, not only will ecommerce help them increase their business but also
help them grow in their traditional circles. What would be required is capital,
equipment and a functional supply chain.

Safe order delivery options by online stores


One of the most important reasons why
people have moved to online stores is because of their safe delivery options. It
has been revealed that virus can live on surfaces for several hours depending
upon the type of surfaces. But the process taken by online stores takes some
time and when people receive their package, it is little that the packet
contains contaminants.

The WHO has also clarified that receiving
parcels is safe from locations. The organization also says that a package
getting contaminated from a positive person is very low. The chance of getting
virus on the package during movement of delivery is also very low. Therefore,
it is highly safe to get deliveries from online stores. These online stores
also take regular care with delivery persons regularly wearing PPE kits,
sanitization of products and vehicles help them take great care. 

Most bought items are safety products,
entertainment and priority purchase

The three categories which has seen huge
orders and page views are safety products, food & beverages and
entertainment products. People thought that it would be safer for them to buy
these products online than risking to go out. Since the start of the lockdown,
health products such as medicines, masks & sanitizers, essential groceries
and entertainment products have been bought more by people through online
means. On the contrary, luxury goods, clothing, restaurants, luggage bags and
travel industry observed considerable losses.

Future for ecommerce owners

The behavioural changes forced by
coronavirus have led customers to shift from retail to online stores even for
smaller and daily products. People are also trying to buy in huge quantities so
as to avoid ordering again or to go out and buy again. Courtesy of these
behavioural changes, further shift in even ecommerce buying is expected.

For companies wanting to boost ecommerce
sales, they must go strategically about developing their future moves. They
must develop an intuitive storefront, a well-functional website, inventories
and a well-oiled supply chain management. They must be able to make quick
changes through market research, people’s shopping patterns, search patterns,
pricing and discounts. They must also be ready to shed money in site
development and maintenances either through an agency or through an inside
digital marketing team. However, agencies will charge less.

Coronavirus has impacted everyone’s life. Be it a small time vendor to a multi-billionaire, everyone has suffered. Businesses are facing unprecedented times and uncertainties are growing up in market. Therefore, one should be ready to use the condition of the market and strive to always motivate their customer to sell more products. Once the conditions normalize, growth rates will stabilize and things will come to normal. Ecommerce, however, will have long lasting impact.

If you want to set up an eCommerce Business or Shift from retail to Online or Add eCommerce Business extension to retail business. I will help you with any of the eCommerce business type. Please go through my profile for more insights. Please Click here

Google Shopping

Google shopping made easy, Merchants to list products for free now


Google has provides some good news to the merchants as they would be able to sell their products directly on Google Shopping without having to pay any charges now as Google has made some changes to its merchant programs.

The merchants were required to pay per click previously but the exact costs for that were not fixed. There were no specifications on the minimum part but Google had in place a maximum for ad spent and the ads could only be displayed once their ads had reached the maximum spending on them. now, Google has started a section on the Google Shopping tab as ‘Free product listing’ which will contain all products listed by merchants for no additional costs.

This news was confirmed by Bill Ready, Google’s President of Commerce adding that the existing Google Merchant Center and Shopping Ads would automatically be enrolled in the new program. The onboarding for the new Merchant Center users would start shortly. The changes will first apply to United States merchants and then would be expanded globally in the coming months.

The major Internet giant is in talks with PayPal to allow merchants to link their accounts to speed up the process of onboarding and to improve search quality. Google is also working closely with other shopping platform partners such as Shopify, WooCommerce, and BigCommerce in this regard.

An encouraging step for small retailers and SMBs

As per Liz Miller, Principal Analyst at Constellation Research, this would come as a shot in the arm for the SMBs and Smaller retailers and they “can potentially list more products without fear of running up the cost,” adding that it also “helps expand the size and scope of Google’s marketplace, adding more opportunity for discovery and delight, which is certainly a perk of browsing broad search terms on something like Amazon”.

This will help Google expand the base to upsell into showcase shopping ads and get more engagement-based premium ads in the future. She also mentioned that it is a good way to bring more opportunities in a sector that had started to lag revenue-wise.

“As Google was seeing more opportunity in their cost per engagement models across things like Showcase, you had a situation where more house ads were taking up residence in the Listings,” she said. “Why not open up, increase the perceived size of your virtual mall, and expand the sales opportunity by approaching these new listings in the marketplace with ways to make their placement deliver even better results?”

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