In times like these, many companies have successfully moved their business online. Digitization helps them to keep their business in momentum and helps in expanding them exponentially. Search Engine Optimization (SEO) tools play a big role in achieving this. By getting hold on the SEO, one can –
- Improve their visibility on Search Engine Result Pages (SERPs)
- Ranking keywords
- To target organic traffic and
- Get site’s authority increased
There are variety of tools, some paid while some are unpaid, to execute search engine optimization efforts. These include Ahrefs, Google Search Console, Moz, and SEMrush. This article would help you identify and therefore increase your businesses digitally.
Search Engine Optimization tools
Keyword Research Tools
One of the best website research tools, Semrush helps in checking search results and PPC stats on any website. Here you can check your rankings as well as your competitors and gain meaningful insights. It has around 5 million users, with reach upto 18 billion keywords, 140 geo databases and 730 million domains.
KWFinder by Mangools
It is one of the quickest tools to find right keyword for your site. With its help, one can always analyse the competition and unique IP links for top 10 results. One can reach upto 1.6 billion keywords, 18 million competitor keywords at 52000 supported locations.
While searching, you must have seen Google complete your keyword search. This tool helps in pulling all the suggestions and find related keywords.
Answer the Public
This is the latest tool which is spreading like a wild fire. With its use, one can find all the variations there is in the world that people can use to find something on the search engine. https://answerthepublic.com
It is one of the best keyword research tool with all the feature available. With its help, you can know exactly how many links you need to provide in the blog to rank it on the SERP.
This tool is making rounds these days. It helps bloggers and digital marketers to understand the high volume keywords better and therefore design the page accordingly.
Content Optimization Tools
Surfer SEO is the new favourite and go-to destination for SEO marketers. It is the easiest tool to handle and one can get more than 500+ SEO points here.
This is a google chrome extension which can be used to display all meta tag data and general SEO information in the dropdown. By the use of this extension, one can easily increase their visibility.
It is an all-in-one SEO plugin that helps in optimizing content for SEO. It is being used by more than 200,000 businesses to bring more traffic to their site. This plugin is easily available for any WordPress site.
Another WordPress plugin which is used to optimize content to the fullest is the Yoast plugin. It is easier to use and has plethora of tools to optimize content.
It is a content analysis tool which helps the marketers capture the essence of websites and bring in more traffic.
Site enhancement tools
This tool helps in identifying the broken links of the website as broken links can defer a lot of possible business and therefore this tool helps perfectly in that.
Image size is leading to a lot of consumption of the site space. This tool helps in optimizing the space for the images on the site server. The compressed image loads better and faster with better bandwidth. It does so by reducing the size of the image, by removing invisible junk through free and open source.
This is another tool to optimize the images on the server to free up the site space and help the site to load faster and better. With this bulk tool, one can even optimize the existing images on the site.
This is a multifarious tool. It provides a scalable, easy to use, unified control plane to deliver security, performance, reliability for hybrid, cloud and SaaS applications.
SEO Analysis Tools
This is a free tool for Hubspot which grades the website based on their performance, on-page SEO and page optimization.
MOZ SEO toolbar
Mozbar gives instant analysis of the site with inline metrics and viewing any site on SERP. It lets the marketer know about custom searches, on page highlighter, Authority scores and data export.
Google Search Console
This tool directly comes from Google. It helps the digital marketer to measure the traffic of the site, and performances while being able to fix them externally.
Penalty Research Tools
Panguin Tools – It tells the SEO analysts if the site has been affected by Google’s algorithm updates.
Remove’em – This tool is used to identify anchor text diversity, highlight risk for anchor text while helping to optimize them.
Link Building Tools
They have extensive library for all aspects of SEO and helps analyst to build links.
This makes link outreach easy while specializing in influencer marketing and blogger outreach.
This tool is also used for influencer outreach and link building.
SEO Analysis and Tracking Tools
It is used to track all the campaigns, and understand user metrics.
This is a free tool by Google by tracking metrics and KPIs such as sessions, average time on site, bounce rates and conversions.
This tool is used for tracking sessions.
It is enterprise SEO Paid tool, it gives site audit report such as Site Loading time, Server response and more.
Official website – https://www.botify.com
Local Seo Tools
It is technical SEO tool for site audit, and it also give ranking tracking, Backlink analysis, citation and NAP citation are consistent across the web.
Official Website – https://www.brightlocal.com/local-seo-tools/
This tool gives the view of the Search engine spiders and it appears to the google bots and other search engines. it is different view than our regular view.
Official Website – https://www.browseo.net/
This tools gives you website performance report and loading speed, not only that it also gives you how to fix the issues which are causing the low speed and performance of the website.
Official Website – https://www.dareboost.com/en
it is just like any other site Audit tool but the unique quality of contentking app is to proactively crawl the website and notify the possible errors which may pop up.
Official Website https://www.contentkingapp.com
Tool Type – Paid
It is Technical SEO tool for identifying the key insights to improve the website performance and safeguard the website from code that negatively perform in search engine. further it gives info like how many external broken links and Internal broken links.
Official website – https://www.deepcrawl.com/
Tool Type : – Paid
Official Website – http://www.forecheck.com
Google Mobile Friendly Test
Recently google has down rank few websites which are not mobile friendly. In order to know whether your website is mobile friendly or not, To know this information all you need to do is to enter the website URL or Code in Google mobile friendly testing tool and it will give you simple yes or no answer
Official website – https://search.google.com/test/mobile-friendly
Google PageSpeed insights
Website Loading speed is a ranking factor in google. to know the speed google pagespeed insight is the best tool to know about speed and overall performance of the website.
Official website – https://developers.google.com/speed/pagespeed/insights/
Google Search Console
Google search console a suite of helpful Reports such as duplicate meta data, URL inspections, sitemap, structured data, and security related reports straight from google.
Official Website – https://search.google.com/u/3/search-console
GT Metrix is a website performance tool which will give insights about the loading time and web vitals such as LCP Large content Paint, CLS Cumulative layout shift and other information.
Official Website – https://gtmetrix.com
HeadMaster SEO PC Tool
This tool quickly check URLs in Bulk for HTTP, Response header, Response time, Redirect status 301 and Robot.txt for indexing pages in google and other search engines. It is PC tool which is fast and easy to use, Free for top 500 URLs
Official Website – https://headmasterseo.com
Kill Duplicate Tool
In the internet there are few evil minded people copy your content and use in other places which will outrank you. To identify the duplicate content and know where all the places your content is used Kill Duplicate tool is right choice.
Official Website – https://www.killduplicate.com/en/
Map Broker XML Sitemap Validator
This tool double check links in the XML sitemap of website and provide the report as shown below
Official Website – https://ipullrank.com/tools/map-broker/index.php
This tool is a website auditing tool which gives reports on website performance, near duplicate content and links, page depth, sitemap, 301 redirect issues, and many more.
Official website – https://www.oncrawl.com
Screaming Frog SEO Log file analyzer
This tools gives complete website audit report such as Redirect Error, Broken Links and issues. Identify crawled URLs, UnCrawled and orphan pages, discover the large and slow pages etc
Official Website – https://www.screamingfrog.co.uk/log-file-analyser/
SEO Site Checkup
SEO site Checkup
SEO Site CheckUp is website audit tool which gives backlinks analysis,uptime report, website performance secore, warning and issues, site speed recommendation and more.
Official Website – https://seositecheckup.com
This tool gives us Site audit report which includes, Backlinks analysis and Link building tools, website crawling and site speed report, Google Rank Tracker and Other white label reports.
Official Website – https://www.seobility.net/en/
Majestic seo tool is one of the popular tool in the market for backlinks. This tool have unique features like ” Trust Flow’ and ” Citation Flow” information of the websites. Based on this info you know are you getting link from authoritative or spammy website
Official website – https://majestic.com
Moz Pro is software suits contains tools for site audit, rank tracking, Backlink analysis, keyword research and many more
Official Website – https://moz.com/products
Exploding topics tool gives latest trends topics, new market opportunities, emerging technologies, hot startups and more.
Official Website – https://explodingtopics.com
SEO Power Suite is quality tool to track the website ranking, traffic, backlink analysis,Keyword research tool and more.
Official Website – https://www.seopowersuite.com