Head of eCommerce & Marketing

Strategic Planning, eCommerce, DIgital Marketing & Social Media Marketing , Leadership and Vendor Management

Over 15 years of experience in varied sectors like Digital Marketing, Mobile Application Development, website development, eCommerce, With hands on experience on growing business startups on B2B and B2C.

eCommerce

  • Strategic eCommerce plan
  • Vendor Management.
  • Shipping and Delivery Management.
  • Warehouse and Inventory Management
  • Supervise all activities and product development
  • Team Management and Progress Monitoring
  • Budget Effectively
  • Quality Control and Assurance
  • Oversee digital marketers, web and software developers who contribute to website traffic, design and structure.

Omni Channel

  • Integrating online and offline channels
  • Cross-channel marketing
  • A centralized order management system delivers.
  • The complete view of the customers across all channels and touch points
  • Personalized marketing, merchandising and targeted promotions across all channels
  • Seamless customer experience

 

 

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Digital Marketing

  • Creating, developing & implementing effective paid search strategies
  • Managing campaign budgets & adjusting bids to optimise the ROI.
  • Producing engaging, clear & concise adcopies for campaigns
  • Reducing the risk of click fraud.
  • Overseeing campaigns across a number of search & Display platforms (e.g. Google AdWords,youtube and Bing).

Social Media Marketing

  • Developing relevant content topics to reach the company’s target customers.
  • Creating, curating, and managing all published content (images, video, written and audio/podcast).
  • Monitoring, listening and responding to users in a “Social” way while converting leads and sales.
  • Conducting online advocacy and opened a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Design, create and manage promotions and social ad campaigns.

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Web Anaytics

  • Analyzing online user behavior, configuring web analytics technology, and for interpreting data.
  • Run regularly-scheduled web analytics reports that contribute meaningful analysis and actionable insights.
  • Ensure data quality and integrity for key audiences within marketing and Sales.
  • Determine objectives, methods and tools needed for iterative testing and optimization.
  • Lead regular tagging audits, providing best practices, and trouble-shooting to ensure accuracy.
  • Tools used : Google Analytics, Omniture, and Xiti

Web Development

  • Establishe Web project scope by studying strategic business drivers
  • Designing and developing front-end and back-end web architecture.
  • Implements Web solution by monitoring project progress.
  • Assures quality Web solution by developing and completing test plans.
  • Meets cost standards by monitoring expenses; implementing cost-saving actions.
  • Languages : PHP, HTML, CSS and Javascript.
  • Platforms : Magento 2.3, 2.0, 1.9, WordPress, Opencart and Shopify

SEO

  • Preparing & implementing effective SEO strategies
  • Troubleshooting technical SEO issues & recommending fixes
  • Optimizing content on off page and On page.
  • Developing off-page optimization projects e.g. link-building
  • Using Paid SEO tools, SEM Rush, Ahref and others

Designing

  • Conceptualizing creative ideas.
  • Testing and improving the design of the website.
  • Establishing design guidelines, standards, and best practices.
  • Preparing design plans and presenting the website structure.
  • Tools used : Adobe Photoshop, Dreamweaver, Premier and XD

ERP

  • Retailpro – Retail operations Software
  • Salesforce CRM.
  • Epicor

Worked as E-Commerce Manager at Sports Corner., Qatar Doha from April 2014 to Jan 2019

  • Handling budgets, forecasting targets and executing them in given timeframe.
  • Preparing Media Plan for Q1, Q2, Q3 and Q4.
  • Handling All Marketing activities for Retail Stores
  • Social Media Marketing campaigns for 20 retail Stores
  • Team Building for E-Commerce.
  • Setting up & Managing Inventory System for E-commerce.
  • Set up Logistic/Shipping department and managing Delivery operations.
  • Forecasting Customer Buyer Behaviour using analytics and drafting strategies
  • Attending Sales Meeting with Suppliers Like adidas, Reebok and Diadora for Product Selection.
  • Point of Contact for banks for Payment Gateway Integration and for E-Commerce transactions.
  • Creating and publishing of all marketing material in line with marketing plans
  • Headingcreative team and development Teams
  • Forecast ROI and achieving the same.
  • Supervising and assisting the team leads in setting up individual team targets and Preparing POA to achieve them.
  • Expertise in handling the Magento and open cart platform to support development team in emergencies.
  • Preparing E-Commerce Department Performance analysis Report by yearly
  • Coordinating with Brand representatives for Promotional offers.
  • Devised advertising strategies to raise brand awareness, drive online traffic to company websites and position the company as a thought leader in the industry
  • Conceptualizing, launching and executing highly optimized landing pages.
  • Implemented and analyze the reports of advanced analytics (event tracking, consumer action tracking, attribution) periodically.
  • Digital Marketing campaigns are managed (Google search, display, video, remarketing and MSN).
  • Social Media Marketing campaign are managed ( Facebook, Twitter and Snapchat )
  • Also handing direct marketing activities like Billboard promotions and finalizing the designs for printing the promotional
  1. Laid down the strategies for Mobile App Development
  2. Leading App Development team and narrating the each concept in detail
  3. Expert in manual testing of Native Mobile Application.
  4. App Marketing – forecasting ROI through Mobile App
  • Responsible for developing and executing a clearly defined social media strategy and has to report to the MD.
  • Facebook Advertising and Promotion
  • Laid down the strategies to increase the engagement of Facebook post within Qatar Territory
  • Twitter advertising
  • Instagram Promotions and advertising through Facebook

PPC Manager ( Digital Marketing Manager ) with Purple Talk Inc., Hyderabad from Oct 2011 to July 2013.

 

  • Led the team in developing and executing an integrated marketing program.
  • Devised advertising strategies to raise brand awareness, drive online traffic to company websites and position the company as a thought leader in the industry.
  • Handling budgets, forecasting targets and executing them in given timeframe.
  • Execution, management, monitoring and analysis of PPC campaigns.
  • Strategize and evolve new paid platforms mix for the campaigns across various channels.
  • Conceptualizing, launching and executing highly optimized landing pages.
  • Coordinating with website designers, SEOs, content writers and othersfor successful execution of marketing campaigns.
  • Keeping abreast with industry trendsto understand market conditions and competitor analysis.
  • www.xcubelabs.com
  • www.Purpletalk.com
  • www.xcubegames.com

ONLINE MARKETING CERTIFICATIONS

 

  • Microsoft Accredited professional 2011-12
  • Bing Ad Accredited professional – 2012-2014
  • Google adwords Certified Professional 2014-2018
  • Business Analysis Foundations certification issued by Linkedin